February 2008 Newsletter

How Do I Begin To Write A Strategic Plan?


Are you feeling frustrated, overwhelmed and juggling too much?

Let Success Trek help you gain perspective on the issue(s) that challenge you. Contact us today, to schedule an On Demand” 45-minute coaching session - ½ off the current rate.


Squash the Myth 

Myth: Coaches are consultants

Unlike consultants who generally advise and provide solutions to their clients; coaches are skilled to “ask the right questions” to help the corporation or individual discover the core issue or problem that affects the organization. Through our coaching and series of questions, you will be able to untangle the issues and begin to prioritize your goals.

Coaching is widely accepted in the business circles to significantly increase the rate of return on investment. Individuals within an organization working with Success Trek have 'buy in' because they are in total control of all their decisions.  We walk our clients thru the implementation phase and see them through a project as long as necessary.  We respect the uniqueness or our clients and value the lifelong relationships with have with them. 

On February 27th, we invite you to experience coaching with us and attend a group coaching workshop. 


Business Tip –


January’s business tip, addressed setting 3-5 “monster size” goals. 

What is a Strategic Plan? A Strategic plan creates a vision of the future and works toward that expectancy. The plan operates in concert under a mission, vision and value strategy that focuses on the organization's effort.  It’s a simple process that energizes your organization. Strategic planning answers three big questions:

  • Where are we today?
  • Where do we want to be in the future?
  • What should we be focused on today, in order to make it more likely we will be where we want to be in the future?

People we meet comment that they do not know how or where to begin to set SMART goals:




Realistic/really desired

Timed goals

Let’s take a look at how to break down your goals so that you can begin to write your Strategic Plan. Start by asking the question: “Where are we today?”

  1. a)Describe who you are, what you do, and for whom you do it. Picture your business or nonprofit and describe your purpose for which it exists today i.e. your mission statement. Does your mission statement define where the company or nonprofit is going now?  
  2. b)Picture your business or nonprofit 10 years from now and describe an optimistic view of its future. Does your vision statement reflect your road map, showing the route your company or nonprofit will follow to develop and strengthen its business? The vision statement paints a picture of a company’s destination and provides a rational for going there.

Success Trek will help you walk through the steps to revise and write your strategic plan. Plan to read our monthly business tips and make your strategic plan a reality.

Need help getting started? In real-time, we are ready to discuss your immediate concerns or issues to help you create a path of success for your personal and professional life.

This week’s business tips was adapted from the textbook “Crafting and Executing a Strategy” by Thompson, Strickland III, and Gamble.


Quote of the Month… “Obstacles are those frightful things you see when you take your eyes off your goals” – Unknown

Where There's Smoke There's Fire!
Houston We Have a Problem: Re-entry after Vacation