How do you write a press release?
This month’s tip helps you “play” reporter:
Small businesses often have big news to share. In order to take the leap from your own newsletter to the local newspaper, you need a well-written and focused press release to help get the word out. If you aren’t at a point to work with a PR/marketing firm, you can take on this challenge yourself, and you don’t have to be a journalist to put together an effective piece.
You can master the fine art of press release writing.
Newsworthy topic: Here is where you need to think like a journalist. What is going on at your business that the media might pick up? Sure, it’s important to you that your business just got new equipment or you’re offering a new service, but you have to think about what the general public would be interested in knowing about.
Suggested subjects: new employees, business events, new location, any seminars or workshops your business is involved in or awards and achievements.
Back to the basics: When you write your release, make sure to include all of the important information. Who? What? When? Where? Why? How? These questions will get you on your way and don’t forget to include your contact information. Also, a well-written piece with good grammar and punctuation has a better chance of grabbing an editor’s attention.
Media contacts: Do a little research on who are the point people at your local newspapers, radio or TV stations. By having a name and his/her direct contact information, you can find out the best way to send along your release and follow-up afterwards.
Persistence, persistence: You might not get coverage on your first attempt, but don’t take it personally. If you choose your topics wisely and take the time to get to know your local journalists, you will soon see your business in the headlines.
Myth: As the boss, you can break the rules.
You have worked hard to get where you are today. Maybe your career path was a bumpy one and you have finally made it to a managerial or supervisory role. So, while a sense of entitlement is understandable, it can affect your leadership style and in turn, how effective of a boss you can be.
Here are three reasons why you should still follow the rules.
Clear expectations: Since you are the key person who sets how the office is run or employees are managed, confusion can ensue if you are taking things in a different direction. If you lead by example, it helps your team members know what to expect.
Earn respect: If you aren’t using your position to your advantage, your employees and co-workers will trust and respect you. This will not only build your confidence as a leader, but also your employees’ ties as a team.
Honor exceptions: Just as you will allow leeway for your employees when it is needed, you have to give yourself a break, too. You don’t have to take the hard line with yourself to garner respect. Rules are there for guidance.
If the playing field is level for everyone (for both rules and exceptions), you will flourish in your leadership role.
Are you ready for a conversation?