May 2009 Newsletter

Are you ready for a career change?


This month’s tip eases the transition:

May 2009 Newsletter ImageA career change can be scary whether it is by choice or not. Tackling the learning curve of something new is always intimidating. But by taking time to plan, you can have a smoother career transition.

Out with the old: Before you launch into something new, take a moment to assess the old. What can you learn from your previous position? What did you like and dislike about your role? Any information that you can glean about yourself will either modify or solidify your idea for a new career.

Job shadow: Connect with someone who works in your field of interest. By taking the time to network, you will not only have an important source of information, but also a mentor to be your guide.

Identify key skills: You already have developed skills through your previous and current work experiences. Now is the time to spotlight those and how you will use these skills in your new field. It may feel like you’re starting over, but remember you already have a foundation to build on.

Continuing education: Research educational opportunities in your field of interest. Take a class, attend a workshop or seminar or volunteer at a company that interests you. These are all resume builders and avenues to network.

Resume re-do: Take the time to really update your resume before you start the job hunt. Highlight your transferrable skills, update your references with current connections and spin how your old positions fit into your new world.


Myth: Twitter followers are only teens.

January 2010 Newsletter Image 2Twitter seems to be everywhere these days. Ashton Kutcher and CNN had a head-to-head tweet battle to see who could surpass 1 million tweets first. Ashton Kutcher won. Oprah Winfrey and print media such as Self magazine recently jumped on the bandwagon. And last week, the latest rumor was Apple was trying to buy Twitter for as much as $700 million.

So who is sending all these tweets (Twitter messages) and fueling the Internet-messaging start-up’s popularity? According to, monthly traffic reached 15 million in March with 44% in the 18 – to 34-year-old age group and 33% in the 35- to 49-year-old group.

Social media coach Kathy Sipple says tweets are a searchable text stream and really a stream of consciousness. Sipple leads social media classes through the Entrepreneur Center in Michigan City, including a class on Twitter.

Twitter says you should answer “What are you doing?” with your tweets. Here are some of Sipple’s tips for how this translates to business professionals.

Build a brand: Twitter is another way to link your images, colors and look of your brand. You can synergize your efforts with other social media such as Facebook and LinkedIn.

Network: Through Twitter, Sipple says you have the opportunity to follow other professionals in your industry to see what they are doing and make connections with like-minded people.

Mind your manners: Even in Twitter-land there is etiquette! Try to ask questions and engage your followers. When you come across an interesting Tweet go ahead and repeat it (retweet).

Sipple, who has over a 1,000 followers, sums it up, “You aren’t expected to read every message!”

Follow Success Trek on Twitter at and Sipple at She can also be reached at http://mysocialmediacoach.com or her blog: http://kathysipple.wordpress.com

Are you ready for a conversation?

The Success Trek team is ready to talk! Sit down with us and we will listen to your issues and challenges. For more information, contact Theresa Valade at This email address is being protected from spambots. You need JavaScript enabled to view it. or 219-680-7720. 

Where There's Smoke There's Fire!
Houston We Have a Problem: Re-entry after Vacation